Leo Burnett Warsaw has successfully launched new Samsung brand, especially designed for women - Lovely Simple. This multichannel platform connects independent, successful women, technology, and lifestyle. Accompanied by series of events, pop-up stores, and publications, the Lovely Simple case has earned the Best Practice award within Samsung network. Enjoy the video case and join us on www.pieknieproste.pl.Watch
As a result of tender, leader and expert of optical category in Poland - Vision Express - started cooperation with Leo Burnett. The Agency will develop a special multi-channel project supporting the image of Vision Express brand in Poland. Leo Burnett team will be responsible for the strategy and communication across all media. Both sides believe this innovative campaign to be important and effective element of the whole communication of Vision Express brand in 2015.
Bring those, who are irreplaceable, back to family life! This is the idea of our new TV commercial, which has been produced for 10 European markets. Dads know this feeling - when mum falls ill, the family can’t function properly. Moreover, home Armageddon is about to come. That is why dads have to be grateful to Tantum Verde that helps mums to recover quickly.Watch
Everyone knows that: buy it or don't. Shopping situations activate our emotions more than rational thinking. Even if a product is very functional and down to earth. Follow up of Castorama container campaign introduces products that make our home and consequently our living better. A format based on people’s reflections vs real product placed in store allows us to sell DIY articles in a more sophisticated way than traditional retailer’s hardsell.Watch
Another edition of Leo Burnett’s Cannes Predictions has started. Our employees and clients can vote for the ad works they think have a chance of winning this year’s edition of Cannes Lions. Those who happen to see eye to eye with the jury in Cannes or show exceptional intuition can win attractive prizes – Samsung Galaxy S5 smartphone or Samsung Galaxy Tab 4,10 tablet and the person whose predictions will be most accurate will win a trip to Cannes for next year’s festival.
A film featuring spectacular delivery starts up a new "container" era at Castorama. After 8 years of break Castorama launches with Leo Burnett a proper campaign including TV, radio, outdoor, gazette and digital. The new campaign not only sets up a new brand property, a blue container, but also establishes a new CI. Castorama joined Leo's clients last year after a brilliant pitchWatch
Introducing the new design campaign for good. The concept and visual identification of the Pointer were developed to help Amnesty International Polska unite institutions which are open to public issues, ready to organize human rights sessions to capture attention and support and also to prove that the flame of Amnesty ideals burns over here, over there… everywhere.