Many parents still believe that mild violence is an acceptable method of dealing with misbehaving children. Over 60% of adult Poles think it’s okay to spank their kids.
The latest “Love. Never hit.” campaign aims to end the corporal punishment tradition, which has been outlawed in 2010. We want parents to embrace alternative, non-violent methods of exacting compliance. When this happens, parents become safe for their children – an event that should not only be celebrated, but also certified. Since June 1st 2015, parents can visit safeparentzone.com to receive a special „Safe Parent Certificate” attesting his or her will to raise children without resorting to force.
The initiative is supported by a range of official partner institutions: several Ministries, the Governmental Bureau for Equal Treatment, the Children’s Rights Spokesperson and the Attorney General.Watch / More Info
At some point in our lives, we all have experienced the tough clash with reality after coming back to work from holidays. Is it possible at all to prolong the blissful holiday relaxation and make it last the whole Summer long up till the Autumn? In the utopian world we could quit our jobs and enjoy the sweet state of doing nothing. In the real world we could simply visit Castorama and create our own holiday relaxation zone at our own place. Check out how we created Summer in the middle of Winter for the latest Castorama 2015 catalogue commercial.Watch
Vision Express is not only for buying glasses – it’s also a place where anyone can have a professional eye examination. It turns out, however, that most Poles check their eyes infrequently. Therefore, in its latest campaign, Vision Express brings the eye exam to the people. Ads allow conducting a pre-test anywhere - at home while watching TV or reading the press, at the bus stop, on the street or in the shopping mall. Together with the project’s media partner - the biggest Polish daily “Gazeta Wyborcza” - we encourage people to conclude their comprehensive eye test at the Vision Express lab.Watch / More Info
Leo Burnett Warsaw has successfully launched new Samsung brand, especially designed for women - Lovely Simple. This multichannel platform connects independent, successful women, technology, and lifestyle. Accompanied by series of events, pop-up stores, and publications, the Lovely Simple case has earned the Best Practice award within Samsung network. Enjoy the video case and join us on www.pieknieproste.pl.Watch
As a result of tender, leader and expert of optical category in Poland - Vision Express - started cooperation with Leo Burnett. The Agency will develop a special multi-channel project supporting the image of Vision Express brand in Poland. Leo Burnett team will be responsible for the strategy and communication across all media. Both sides believe this innovative campaign to be important and effective element of the whole communication of Vision Express brand in 2015.
Bring those, who are irreplaceable, back to family life! This is the idea of our new TV commercial, which has been produced for 10 European markets. Dads know this feeling - when mum falls ill, the family can’t function properly. Moreover, home Armageddon is about to come. That is why dads have to be grateful to Tantum Verde that helps mums to recover quickly.Watch